BUSINESS GROWTH & SALES
How to Use Authenticity as Your #1 Strategic Advantage
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We’re entering a new era—one where how you do things matters more than what you do. AI is leveling the innovation playing field while simultaneously making companies feel less human. Meanwhile, employees are burnt toast from workplace BS. Companies that don’t adapt will evaporate.
Turnaround CEO Erin Hatzikostas cracked the code on how to exponentially grow a business while also making employees happier. Her strategy? Authenticity. And now it can be your secret weapon for building your business and a culture people are proud to work for.
But authenticity isn’t what you might think it is—“be yourself”—that fluffy unicorn doo-doo definition that lights you up but then quickly lets you down. Erin will help you see that authenticity is actually about exposing who you are, when people least expect it, in the service of others. (and that it takes work)
Erin will take you on a rollercoaster of stories, surprising data, and real-world examples, all drawn from her experience as a CEO, her best-selling books, and groundbreaking research on authenticity’s impact in the workplace.
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LEAVING THIS PRESENTATION YOU WILL:
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Feel more enabled to be authentic at work, which will in turn make them happier and more engaged
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Understand the proprietary research on the impact of authenticity in the workplace, including some counterintuitive findings
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Dive into the requirements of Zero Moments of Truth (ZMOT) and how authenticity can help you zoom through its requirements
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Learn how to purposefully use humility and storytelling to create greater trust and connection with their peers and customers
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Learn her framework for change—The Six Principles of Strategic Authenticity (H.U.M.A.N.S.)—that creates immediately actionable strategies to transform everything from your job postings to your sales presentations
While others are busy letting AI do the talking, you’ll be using authenticity to do what machines can’t—forge real connections, build unshakable trust, and make your business unforgettable.