LEADERSHIP, CULTURE, CAREER
HOW STRATEGIC AUTHENTICITY CAN TRANSFORM YOUR CAREER, CULTURE, AND INFLUENCE
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You love the idea that “culture eats strategy for breakfast,” but when it comes to actually doing something about it, it feels like you’re trying to steer a cruise ship with a pool noodle. There are a million directions you could go, but it feels daunting, complicated, and overwhelming.
When former CEO Erin Hatzikostas took over a struggling company, she felt the same way—until she stumbled upon the strategy she’d unknowingly been using her entire career: authenticity. And not the fluffy, feel-good kind, but a deliberate, strategic,
bottom-line-boosting approach that transformed her company’s culture, skyrocketed trust, and tripled earnings.
Now, after years of research, two best-selling books, and a whole lot of real-world testing, Erin has cracked the code on how to make creating authentic cultures and leaders as simple, tangible, and satisfying as floating on a pool noodle.
In this high energy talk, Erin will help you:
● Unpack the real baggage holding you and your people back at work
● Redefine authenticity in a way that helps you see that you’re not doing it for you; you’re doing it for others
● Understand the data and ROI (Ridiculously Obvious Idea) behind being more authentic at work
● See real, customized examples of the difference between what is inauthentic and authentic, including things like your LinkedIn profile or your company’s value proposition
● Hand you a simple framework with immediate, no-BS actions to build a culture people actually want to be part of
This isn’t another feel-good, buzzword-filled culture talk. This is a game plan. One that will transform your sea of confusion into an ocean of opportunities.