The Authenticity Advantage
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How to Make Authenticity Your Business
Competitive Advantage
We’ve entered a new era. One where sounding smart has become suspicious. AI has leveled the information and innovation playing field, while also making healthcare feel less human. How you deliver care, service, and communication now matters just as much as the care itself. At the same time, healthcare employees are burnt toast from bureaucracy, burnout, and workplace BS. Organizations that don’t adapt will struggle to earn trust, from both patients and employees.
Former healthcare exec and CEO Erin Hatzikostas cracked the code on how to exponentially grow a business while simultaneously making employees happier. Her strategy? Authenticity.
Now more relevant than ever, she can help your team use authenticity as a strategy to improve patient trust, strengthen culture, and make your organization stand out while making work a heck of a lot more human and fulfilling.
But authenticity isn’t what you might think it is—“be yourself”—that fluffy unicorn doo-doo definition that lights you up but then quickly lets you down. Erin will help your team see that authenticity is actually about exposing who you are, when people least expect it, in the service of others. (and yes, it takes work)
Erin will take your audience on a rollercoaster of stories, surprising data, and real-world examples, all drawn from her experience as a CEO, her best-selling books, and groundbreaking research on authenticity’s impact in the workplace.
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Create faster trust with patients, families, employees, and partners
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Reduce the “cold and corporate” feeling that can creep into modern healthcare experiences
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Understand a more actionable and strategic definition of authenticity, with customized and real-world examples for healthcare environments
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Explore research on the impact of authenticity in the workplace, including counterintuitive findings tied to trust, burnout, and engagement
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Apply Erin’s Six Principles of Strategic Authenticity (H.U.M.A.N.S.) to everything from recruiting and onboarding to leadership communication and patient interactions
While others are busy letting AI and automation do the talking, your organization can stand out by using authenticity to build unshakable trust, create more meaningful human connection, and make healthcare feel human again.
In this highly engaging and authentic talk, Erin will help you: