
THE AUTHENTICITY ADVANTAGE
CLIENT JOURNEY
From first conversation to lasting transformation — here’s exactly what to expect when you bring Erin in

Three kinds of impact your
team can expect.
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Shorten sales cycles, build trust faster, and stand apart in a commoditized market where everyone sounds the same.
Stand out, sell faster
EXTERNAL
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Re-ignite burnt-out teams, retain top talent, and create real momentum that doesn't fade after the offsite.
Re-engage your people
INTERNAL
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Liberate your team from feeling like they have to “wear a mask.” Create leaders who leave a legacy, not just a track record.
Lead like yourself
PERSONAL

THE JOURNEY AT A GLANCE
Five phases.
One outcome that actually sticks.
01
Discover
BOOKING CONVERSATION
Understand your biggest challenges and pick the right engagement level
02
Prepare
4–6 weeks pre-event
Interview you (and your people, if you choose). Build a keynote that sounds like your industry, not a stock deck.
03
Deliver
Event Day
A high-energy keynote that gives your audience tangible authenticity “moves” — not just feel-good moments.
04
Activate
30–90 days post
Resources, debrief, and tools so the message lives past the conference badge.
05
Expand
Months 3–12+
Optional deeper engagements that turn one keynote into a strategic transformation.

DISCOVER
Are we the right fit for your team?
The best engagements start with a real conversation about what you’re actually trying to move — not a sales pitch.
PHASE O1

Here's what happens before a single deposit changes hands:
Exploratory call (30 minutes).
A real conversation about your event, your audience, and what success looks like. No pitch, just clarity.
Diagnostic
Erin pinpoints the specific ways your business can benefit from her strategies — externally with clients and internally with culture — to find the most powerful entry point for authenticity.
Scope, format, and logistics lock-in
Once we’re aligned, you’ll know exactly what to expect and how we’ll rock together.

PHASE O2
PREPARE
Erin builds something made specifically for your people.
Generic keynotes produce generic results. Phase 2 is where Erin does the homework that makes the experience land differently — the same homework she did as a CEO before every major moment in front of her own team.

What's Included:
Deep-dive pre-event call
A focused 60–90 minute session with your key stakeholders to understand your culture, your current challenges, and the outcome you actually need.
2–3 leader and team interviews (optional)
Erin can personally interview your leaders and frontline contributors to surface real stories and language she can weave into the keynote.
Custom content build
The keynote is tailored to your industry, your audience, and your specific authenticity gaps. No off-the-shelf decks.
**Pre-event “warm-up” assets (optional)**
Short LinkedIn videos, a teaser podcast clip, or a one-page primer for attendees — so people show up curious, not cold.
Host briefing
A pre-event call with your MC or executive sponsor to align on intros, transitions, and any surprises Erin should know about.
“She generated so much excitement across our community and gave the group immediate, tangible action items to help them achieve success in their careers and for our company.”
Emily Allard, Director & ERG Leader, CVS Health

PHASE O1
DISCOVER
Are we the right fit for your team?
The best engagements start with a real conversation about what you’re actually trying to move — not a sales pitch.

PHASE O1
DISCOVER
Are we the right fit for your team?
The best engagements start with a real conversation about what you’re actually trying to move — not a sales pitch.

PHASE O1
DISCOVER
Are we the right fit for your team?
The best engagements start with a real conversation about what you’re actually trying to move — not a sales pitch.



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