The 50% Rule
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Do Half to Get More…Motivation, Creativity, & Results
The good news:
There are a million gurus, playbooks, and books to tell you how to run and grow your business.
The bad news:
There are a million gurus, playbooks, and books to tell you how to run and grow your business.
In today’s information-overloaded world, it can feel like you’re riding a whiplash-inducing rollercoaster where people are constantly firing confetti cannons of advice directly at your face:
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embrace AI
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humanize the customer experience
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modernize your brand
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automate everything
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be more innovative
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sound less corporate
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but also stay compliant and professional.
It should feel exciting. Instead, it often feels exhausting.
That’s exactly how Erin Hatzikostas—former financial services CEO turned entrepreneur—felt before discovering the creative shortcut that helped her, and countless others, go from unnoticed to unmatched without working harder or spending bazillions of dollars.
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In this simple but mind-bending talk, Erin will:
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Define The 50% Rule and explain why the best innovation happens when ideas feel both familiar and surprising
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Explore the science behind why this approach boosts creativity, motivation, and engagement
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Show how financial services organizations can use The 50% Rule to stand out in crowded, increasingly commoditized markets
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From Hamilton to Weird Al, Erin will share inspiring stories about big-time celebrities, well-known companies, and everyday people like you … all of whom used The 50% Rule to catapult their success
Your audience will walk away energized to stop endlessly comparing, chasing, and copying competitors—and instead start creating ideas, experiences, and relationships that feel distinct, memorable, and unmistakably human.