The 50% Rule
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Do Half to Get More…Motivation, Creativity, & Results
The good news:
There are a million gurus, playbooks, and books to tell you how to run and grow your business.
The bad news:
There are a million gurus, playbooks, and books to tell you how to run and grow your business.
In today’s fast-paced environment, it can feel like you’re riding a whiplash-inducing rollercoaster where every week brings a new framework, technology, initiative, or “must-have” solution. It should feel exciting and innovative, but instead it often feels overwhelming, exhausting, and impossible to keep up with.
That’s exactly how former corporate CEO turned entrepreneur Erin Hatzikostas felt before she discovered the creative shortcut that helped her—and countless others—go from unnoticed to unmatched without working harder, burning out teams, or spending bazillions of dollars.
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In this simple but mind-bending talk, Erin will:
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Define The 50% Rule and explain how it helps organizations innovate without abandoning what already works
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Explore the science behind why this approach boosts creativity, motivation, and engagement
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Show how you can use The 50% Rule to change everything from highly dreaded tasks to redefining your entire business model
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From Hamilton to Weird Al, Erin will share inspiring stories about big-time celebrities, well-known companies, and everyday people like you … all of whom used The 50% Rule to catapult their success
You’ll walk away fired up to use this simple rule on EVERYTHING you do, so you can stop comparing, chasing, and copying others and instead, start competing in a league of your own!