
Win Another Way
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A Turnaround CEO’s Unorthodox Playbook for Big-Time Business Growth
When business growth pressure heats up, most leaders default to fancy strategies, mile-long project plans, or hard-nosed demands to do more with less.
But what if that crusty old playbook for change is not only exhausting … but also less effective?
In this keynote, former CEO Erin Hatzikostas helps leaders reframe how they lead big change. Through personal stories, she’ll take you on a journey through the authentic, highly effective moves she made to turn around a struggling company – growing bottom-line earnings from $17M to $50M in just three years – without grit-and-grind leadership, fancy PowerPoints, or burning people out.
From making a gutsy financial decision that created immediate breathing room, to declaring culture the company’s #1 differentiator, to holding uncomfortable-but-essential meetings, Erin pulls back the curtain on what actually works when the stakes are high.

Customized to focus on your biggest hurdles, your team will hear lessons learned to inspire their own, unique playbook. You’ll hear how you can:
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Increase efficiency by “finding” money to fund change, without simply slashing budget
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Create a more collaborative and productive team by running fewer, better, slightly uncomfortable meetings that actually move change forward
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Improve culture by treating it like a core business initiative, not a side project
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Enhance your team by making smarter, braver calls on who’s on the bus … and who isn’t
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Influence better and gain buy-in from key decision-makers, including learning The First 45
This talk isn’t a cookie-cutter framework or a list of catchy soundbites.
It’s a collection of real stories, practical ideas, and tangible takeaways that will leave leaders energized, aligned, and equipped to lead big change – without grinding people into the ground.

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