Win Another Way
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A Turnaround CEO’s Unorthodox Playbook for Big-Time Business Growth
When pressure heats up in healthcare, most leaders default to new initiatives, longer meetings, tighter budgets, and demands to somehow do more with less… while simultaneously improving patient experience, reducing burnout, increasing retention, implementing new technology, and keeping everyone sane.
But what if the traditional playbook for leading change in healthcare is not only exhausting … but also less effective?
In this keynote, former healthcare exec and CEO Erin Hatzikostas helps healthcare leaders rethink how they lead transformation, culture, and growth. Through personal stories and real-world examples, Erin shares the authentic, highly effective moves she used to turn around a struggling company—growing bottom-line earnings from $17M to $50M in just three years—without grit-and-grind leadership, endless PowerPoints, or burning people out.
From making bold financial decisions that created breathing room, to elevating culture as a strategic differentiator, to leading uncomfortable-but-essential conversations, Erin pulls back the curtain on what actually works when the stakes are high and humans are exhausted.
Customized to focus on your biggest hurdles, your team will hear lessons learned to inspire their own, unique playbook. You’ll hear how you can:
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Increase efficiency by “finding” money to fund change, without simply slashing budget
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Create a more collaborative and productive team by running fewer, better, slightly uncomfortable meetings that actually move change forward
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Improve culture by treating it like a core business initiative, not a side project
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Enhance your team by making smarter, braver calls on who’s on the bus … and who isn’t
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Influence better and gain buy-in from key decision-makers, including learning The First 45
This talk isn’t a cookie-cutter framework or a list of catchy soundbites.
It’s a collection of real stories, practical ideas, and tangible takeaways that will leave leaders energized, aligned, and equipped to lead big change – without grinding people into the ground.