The Importance of
AUTHENTICITY
IN THE WORKPLACE
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WHY DOES IT MATTER?
THERE'S A
CORPORATE
CULTURE
DISCONNECT
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While almost half of employees report that authenticity is listed in their company's corporate values, only 16% report it's something always practiced in their company's culture.
Authenticity in the workplace is more important now than ever.
The COVID-19 pandemic rushed in “accidental” authenticity and a lingering desire to keep it going.
However, we know that this accidental authenticity surely hasn’t solved our workplace challenges. Arguably, the workplace is in worse shape than ever, as can be seen with the recent “Great Resignation.”
It's time to stop talking about “The Great Resignation” (and all the other catchy derivate names that underscore the problem) and time to start talking about “The New Deal” for this “Great Resignation.”
That is, it’s time to talk about solutions. The results of this authenticity research suggests that the solution to employee retention, and so much more, is authenticity.
