BUSINESS GROWTH, ENTREPRENEURS, INNOVATION
The 50% Rule: A Simple Formula to Go from Unnoticed to Unmatched (in a Hot Second)
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The good news: there are a million gurus, playbooks, and books to tell you how to grow your business.
The bad news: there are a million gurus, playbooks, and books to tell you how to grow your business.
In this modern-day entrepreneurial world, it often feels like you’re riding a whiplash-inducing rollercoaster where people are constantly shooting confetti cannons of advice at your face. It should be exhilarating, but instead it’s overwhelming and exhausting.
That’s how Erin Hatzikostas, former corporate CEO turned entrepreneur, felt when she first started her business. But then she discovered, used, obsessed over, and is now sharing the creative shortcut that has helped her—and countless others—go from unnoticed to unmatched, without being plagued with Comparison Cramps, Copying Calluses, or Perfection Pain.
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In this simple but mind-bending talk, Erin will:
● Define The 50% Rule and help you understand how it can help you overcome common, everyday barriers to success
● Discuss the science behind why using this rule will motivate you and others around you
● Show how The 50% Rule can also help you quickly (and cheaply!) innovate and stand out from other people and companies
● Tell a ton of inspiring stories about big-time celebrities, well-known companies, and everyday people like you, all who used The 50% Rule to catapult their success
● Dive into The 50% Rule JIGSAW Puzzle, a six-part framework to help you leapfrog others without working harder and having a helluva lot more fun
You’ll walk away fired up to use this simple rule on EVERYTHING so you can stop comparing, chasing, and copying others and instead, start competing in a league of your own.