
Less Polish, More Power
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How to Activate Authenticity to Transform Your Leadership, Culture, and Career
You love the idea that “culture eats strategy for breakfast,” but when it comes to actually doing something about it, it feels like you’re trying to steer a cruise ship with a pool noodle. There are a million directions you could go, but it feels daunting, complicated, and overwhelming.
When former CEO Erin Hatzikostas took over a struggling company, she felt the same way—until she stumbled upon the strategy she’d unknowingly been using her entire career: authenticity. And not the fluffy, feel-good kind, but a deliberate, strategic, bottom-line-boosting approach that transformed her company’s culture, skyrocketed trust, and tripled earnings.
Now, after years of research, two best-selling books, and a whole lot of real-world testing, Erin has cracked the code on how to make improving your leadership and culture as simple, tangible, and liberating as floating on a pool noodle.

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Unpack the real baggage that’s plaguing your culture and leaders
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Redefine authenticity in a profound way that makes it more tangible and actionable (and that it’s actually not about you)
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Dive into her proprietary research on the impact of authenticity in the workplace, including some counterintuitive findings
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Learn her framework for change—The Six Principles of Strategic Authenticity (H.U.M.A.N.S.)—that creates immediately actionable strategies to transform everything from your job postings to your sales presentations
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Take immediate action by giving you real, customized experiments you can take immediately following her talk
This isn’t another feel-good, buzzword-filled culture talk. This is a game plan.
One that will transform your sea of confusion into an ocean of opportunities.
In this fun, thought-provoking talk, Erin will help you:

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