The 50% Rule
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Do Half to Get More…Motivation, Creativity, & Results
The good news:
There are a million gurus, playbooks, and books to tell you how to grow your business.
The bad news:
There are a million gurus, playbooks, and books to tell you how to grow your business.
In this modern-day, information-rich world, it often feels like you’re riding a whiplash-inducing rollercoaster where people are constantly shooting confetti cannons of advice at your face. It should be exhilarating, but instead it’s overwhelming and exhausting.
That’s how Erin Hatzikostas, former corporate CEO turned entrepreneur, felt when she first started her business. But then she discovered, used, obsessed over, and is now sharing the creative shortcut that has helped her—and countless others—go from unnoticed to unmatched, without working harder or spending bazillions of dollars.
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In this simple but mind-bending talk, Erin will:
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Define The 50% Rule and its origin
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Discuss the science behind why using this Rule will catapult your motivation and creativity
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Show how The 50% Rule can also help you quickly (and cheaply!) innovate and stand out from other people and companies
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From Hamilton to Weird Al, Erin will share inspiring stories about big-time celebrities, well-known companies, and everyday people like you … all of whom used The 50% Rule to catapult their success
You’ll walk away fired up to use this simple rule on EVERYTHING you do, so you can stop comparing, chasing, and copying others and instead, start competing in a league of your own!