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The Authenticity Advantage

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How to Make Authenticity Your Business
Competitive Advantage

We’ve entered a new era—one where sounding smart has become suspicious. AI has leveled the information and innovation playing field, while also making companies feel less human. How you do things now matters more than what you do. At the same time, employees are burnt toast from workplace BS. Companies that don’t adapt will evaporate.

Turnaround CEO Erin Hatzikostas cracked the code on how to exponentially grow a business while simultaneously making employees happier. Her strategy? Authenticity. Now more relevant than ever, she can help your team deploy authenticity as a strategy to help your business stand out

while also making your team have a heck of a lot more fun doing it.

But authenticity isn’t what you might think it is—“be yourself”—that fluffy unicorn doo-doo definition that lights you up but then quickly lets you down. Erin will help you see that authenticity is actually about exposing who you are, when people least expect it, in the service of others. (and that it takes work)

Erin will take you on a rollercoaster of stories, surprising data, and real-world examples, all drawn from her experience as a CEO, her best-selling books, and groundbreaking research on authenticity’s impact in the workplace.

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Erin Hatzikostas speaking

  • Create faster trust with customers and  prospects, increasing your time to sale and customer retention 
     

  • Understand a more actionable and strategic definition of “authenticity”, providing customized and real-world examples to spark your creativity
     

  • Dive into her proprietary research on the impact of authenticity in the workplace, including some counterintuitive findings
     

  • Explore the sales requirements of Zero Moments of Truth (ZMOT) and how authenticity can help you zoom through its requirements
     

  • Learn her framework for change—The Six Principles of Strategic Authenticity (H.U.M.A.N.S.)—that creates immediately actionable strategies to transform everything from your job postings to your sales presentations

While others are busy letting AI do the talking, you’ll stand out by using authenticity to break free of AI slop, build unshakable trust, and make your business unforgettable.

In this highly engaging and authentic talk, Erin will help you:

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